ID3 vTALB 2 Shopportunity! - How to Be a Retail RevolutionaryTPE1 6 Kate Newlin/Kimberly Schraf/©2006 by Kate NewlinTCOP 2006 by Kate NewlinTCON BusinessTIT2 Shopportunity! - Part 1TRCK 1COMM ENG
For millions, the daily shopping experience has devolved from the resonant personal ritual of our memories and dreams to the boring zombie-like process we wander through daily. Were wasting our time and money, at the cost of our patience, good will, and joie de vivre. The new entitlement of discount prices has driven out creative, customer-centric thinking--far more than is commonly believed.
In Shopportunity!, highly-respected business strategist Kate Newlin provides an insiders view of how consumers needs and wants are researched, identified, and responded to at the manufacturing and marketing level of companies, and then systematically ignored by those same manufacturers and their retailers when it comes time to bring brands to market.TLEN 000000120033Pd i 4 ܀ Q/x6l0F{۫d7鷥&16ʅ4Q& p>> S&NFޤ#(|>}|0"rn۵ew!PQYJc m>; A}N,@ 98 4 RdV i 4 H pcTzdN0L΄h4VA2sgɈ %W;Qy,Jw!sl^q'G5JajnZȍL I p NWzeL P9i2`+N1sCxfo }}6(!QЄRd i X`@20 4 w_y3q]KV$ g5"e\l8x/`Gz1Z}Jԃ@E`3ʌiPLwc3;r @J07Fik> ]C +?=BzY\oIrVHsG$Ce/RdG;,,L U$G 4 (4f' nYWDeƒ.S2` LU$B>),W̢^:J e0|~{(Ն3! a0I> /)4WX1D!+%0{S42G2L_)ec- Û&ProRd